King George IV's visit to Scotland was orchestrated by the novelist and playwright Walter Scott. The visit lasted for three weeks. It was a public relations success.
To add to this, there is an amusing story that George threw himself into all things Scottish, including commissioning a kilt to be made especially for him. However, as he was a little in denial about his weight and overall appearance, the measurements given weren't exactly accurate and the resulting kilt was a wee bit shorter than the traditional knee-length. This meant that when he stepped to greet the Ladies of Edinburgh before a performance in the city, he gave them all a rather intimate view of the "crown jewels", of course startling the ladies but who could say nothing jn fear of offending the King.
This anecdote was humorously told by a tour guide in Edinburgh some years ago. It always makes me chuckle.