I live very close to the castle. They seem to be nice people. But mind: The castle is very cleverly managed to create profit and this is also part of the public image. It is a win win situation for them: It helped their image and it also helped the people.
Good point, and genuine thanks for reminding me how easy it is to fall for feel-good "propaganda" (seems like too strong of a word, but it works). Sometimes I can be very cynical, and sometimes I have no desire to see anything other than sweetness and good intentions!