March 28Marie is opening the department store Galeries Lafayette Champs-Elysées, Paris, France, which has recently been renovated by Bjarke Ingels Architectural Group
High-end French department store Galeries Lafayette will open a new outlet on Paris’s Champs Elysees this week, aiming to lure big-spending tourists and trendy Parisians back to the tree-lined avenue that was once a byword for style.
The opening comes as top-tier department stores are increasingly trying to pitch themselves as day-trip destinations to counter competition from online rivals such as Amazon and Net-a-Porter.com.
“The store is a retail laboratory where we will test new practices,” said Nicolas Houze, head of the family-owned Galeries Lafayette group, which also owns retailer BHV Marais.
“It is a symbol of our ongoing transformation into an omni-channel retail leader,” he said of the March 28 opening.
The four-story, 6,500-square-metre (70,000 square feet) store, in an Art Deco building once home to a Virgin megastore, will sell edgy fashion brands such as RouJe, Walk of Shame and Mira Mikati, as well as top-end labels from Gucci to Chanel.
The store, at 60 Champs Elysees, has recruited and trained 300 tech-savvy personal stylists to advise shoppers on the range of fashion, accessory, beauty and lifestyle brands on offer.
As well as the shopping, the new Galeries Lafayette will offer an upmarket food court, a coffee lounge, a restaurant and “smart hanger” technology, giving shoppers information about product availability and fitting rooms with natural light.
Both Galeries Lafayette and rival Printemps are trying to capitalise on a rebound in Paris’ tourism industry, which was hit hard by a wave of militant attacks in 2015. Both cater heavily to shoppers and tourists from Asia.
hopefully we get some photos later