I will admit, I quickly scanned down the cover to see if Amal Clooney was listed..
What is the average age of the British Vogue reader? I mean, Jane Fonda? Most people under the age of 50 (sorry ladies!) will know of her from her workout videos, or some of her movies. And anyone over that age is either not buying this magazine or loathes her to this day for that stunt she pulled in Vietnam. Most under 30 will have never heard of her. Is she the token older woman in this tableau?
Quite a few are from money/family connections -yes, even Greta T (her mother is a Swedish celebrity of a fashion and it was her parents and her upbringing against flying emissions, its not like she woke up one day and had flygskram).
What I would have preferred to read about is stories of women thinking global but acting local, with their energy and the resources at their disposal, to make a change. Even better would have been something like an older, perhaps more known woman who did something similar acting as a mentor for a younger woman and their experience working together on a project. Sure some of these women are inspiring, but its somewhat superficial - if I don't have a supermodel past, a rich French husband, a strong social media presence, does that mean I can't do anything? Sorry, remembered I am commenting on a fashion magazine article.
Finally, I agree, this feels like an American Vogue cover, but i have no idea how commissioning works between the two, and I imagine there was some sort of propriety taken into account here to ensure a UK princess was on the UK cover.
This was an opportunity for Megz to expand her networking connections. That's all.
I would think that VOGUE, which is mainly a catalogue of luxury brand ads sprinkled with fashion "articles" showing frocks 95% of all women cannot wear (because of either: own figure, own wallet content or lack of venue to parade in such ridiculous fashion or alltogether) is the absolutely wrong publication to raise awareness for whatever charitable cause.
Then, I am of the opinion that the 15 women chosen are far from being role models - because the average Jane Doe cannot identify with their life.
What I would have done is the following:
chose 15 women who do work (for a living or voluntarily) for one of the charities Sussex and or the BRF are supporting.
That would have been 15 Jane Does - as normal as they are, aged between 20 and 65, married, student, single, mother, grandmother, chubby or slender, beautiful or ugly, UK-born or immigrant - just normal, average people.
I would have portrayed their work, their aspirations, their dreams, their hopes and their aims - and their contibution to the big picture, their reasons why they have decided to work there.
THAT is what people can identify with. THAT is what makes, imho, people say: "Oh look! I could imagine to do this as well".
Because we all do not work on the big scale, we don't have a millionaire husband who might pass over some grands.
We work on the small scale.
But as there are like millions of women working on the small scale world-wide, those millions have more impact that a Sussex IG post can ever have. Without these millions of women working at charitable organisations (either paid or voluntarily), these organisations would be nothing.
And THEY never get a platform like VOGUE or even a thank you.
But for sure, these women don't hang around in Gucci, and God forbid that Vogue shows someone wearing H&M or Boden or Pimkie ...