May 22Yrma launched a new digital project on nature
On the UN's World Biodiversity Day that takes place on May 22, 2021, the WWF World Wide Fund for Nature and Yrma launched a new digital project on nature that aims to bring Danes together to share their nature photos and experiences under the hashtag #ForNaturenWWF on Instagram - preferably with a short text about where it was taken.
The project will end on June 11, 2021, and kicks off with the theme ĎForest and Landí, and every Saturday a new theme will be started.
Yrma and the WWF World Wide Fund for Nature experts will comment on selected photos. Thus, WWF's experts will contribute to the project with exciting stories about the different places, animal and plant species that the Danes have portrayed. The background for the project is, among other things, the Red List 2019, which shows that Danish animal, plant, and fungal species have not improved since 2010 and that many species are still at risk of extinction.
Yrma took office in 2020 as president of the WWF World Wide Fund for Nature, a position held by the late Prince Henrik for decades. Since then, she is at the forefront of the foundation's work to preserve the animals' habitats and the diversity of nature.
Mary and nature = antonym