September 7Mary differs markedly from Margrethe
Crown Princess Mary steps out of the big black Mercedes. With pointed stilettos almost, she rolls over towards the red carpet, which for the occasion is green, and greets the mayor of Milan, Guisippe Sala, and the Italian style icon Rossana Orlandi.
As she walks, she looks up. Stops. And look directly into the cameras' large lenses. The right image can get her coverage in magazines and journals and on social media around the world.
One shot. Millions of clicks.
Queen Margrethe would never have done that. She only shows up and smiles into the camera when absolutely necessary, and very rarely thinks the press into her work. Pictures and red carpets are not what Queen Margrethe is interested in when she is out representing the Royal House and Denmark abroad.
When I recently traveled with Queen Margrethe in the Faroe Islands, she said dryly during a photoshoot in a small village:
- "Then I guess I'm not more fun to watch either."
The Queen represents the old royal house and the Denmark of the past, where members of the Royal House should not behave like Hollywood stars.
But this is not how the piano will play in 2021. Crown Princess Mary has for years been hailed as one of the best-dressed royals in the entire world. She has been on the cover of Vogue and all the other glossy magazines of the world, and she has a steady following of fans who botanize in everything she wears.
Crown Princess Mary has built a brand most reminiscent of an American Hollywood star like Angelina Jolie or Leonardo DiCaprio, who throws herself into philanthropic projects such as climate, sustainability, women's rights, LGBT rights, and other softer social agendas. that's up in time.
There are advantages and disadvantages to both the old royal house, which Queen Margrethe represents and the new royal house, which the Crown Prince Couple stands for.
The old royal house was more harmless. The Queen's projects with needlework, art, and ballet do not offend anyone, and on the other hand, it may not draw many headlines. WE have seen that the Queen can make costumes and scenographies, and it is gradually the few who really faint over Queen Margrethe's embroideries. There are hardly any young people who make a pilgrimage to the exhibition at Koldinghus to see Her Majesty's works.
On the other hand, there are many more who follow the life of Crown Princess Mary. They are reflected in her philanthropic projects, and when she recently took up the LGBT cause, she also reached out to the young, more royal-critical voices on the left. At the same time, she has thrown herself into the climate fight as another adult version of Greta Thunberg.
I think we need to be proud of our children and the demands they make on us as adults. This is a serious problem, and we must do something about it, "said the Crown Princess the other day in Milan.
It is wise because that is where the Danes of the future are. However, there is a danger that the Crown Princess will lose the more right-wing Danes who think she is going too far. But Crown Princess Mary just has a longer leash on the right-wing because these voters in great style already love the Royal House.
The danger with the Crown Princess' project is that she will always be criticized for hypocrisy and double standards - because it is difficult to be a sustainable climate warrior when you represent an organization that is certainly not known for being sustainable. The Crown Princess must remember that there must be action behind the philanthropic words. We would like to hear more about how the Royal House should become a more sustainable organization. Should the Royal Ship be scrapped? Do you want to take the train instead of the plane? And will the Crown Princess recycle more clothes in the future?
So far, we have not received specific suggestions on what the Crown Princess herself will do.
These questions have never struck Queen Margrethe because she stayed away from these topics. But when the Crown Princess climbs so high into the value-political tree in her Louboutin stilettos, there is a long way to go if she falls down.